Not iPhone; not interested

Brilliant and at the same time utterly useless: watchmaker Ulysse Nardin’s new Chairman “hybrid smartphone”. It’s just like your common-or-garden smartphone, but it’s got a watch rotor strapped to the back of it, which I suppose makes it “eco-friendly” or some other bollocks like that. This is all we’ve seen of it so far:

Kind of a shame really. UN make some genuinely interesting watches, so why do they need to slap their name on silly stuff like this?

Anyhow, it’s got lots of polished metal, a little Ulysse Nardin logo, and presumably a pricetag that nobody can afford any more.