Why not just wear a t-shirt that says "I'm A Rich Idiot"?

JRE has previously covered expensive watches, and generally approves of them.

But a $300,000 watch that doesn’t tell time? Seriously, what the hell?

The same company also makes a watch that you can’t even wear, and this sublime piece of WTF-ery:

_A world first: the Romain Jerome counter provides golfers with the possibility of displaying their score at any time along the course!_

I’m not sure whether this is a perfect example of targeted marketing to the ultra-wealthy (which I’m not smart enough or rich enough to understand), or the cleverest anti-capitalist satire ever.