"...an anomaly..."

One from the world of commercial rocketry: this is what it looks like when a rocket explodes on the launchpad. The rocket was a Sea Launch Zenit, carrying a massive communications satellite that would’ve covered an area from Europe, down to Africa, and across to Southeast Asia. Spaceflight Now’s wrap of the explosion is here. The initial press release, issued about ten minutes after the explosion, is a bit of a gem: “The Sea Launch Zenit 3SL vehicle, carrying the NSS 8 satellite, experienced an anomaly today during launch operations.” If that’s an “anomaly”, I wonder what they define as a “major accident”?