There’s a massive buried lede in this otherwise completely boring Google blog post about ICANN’s proposed expansion of the generic TLD namespace (the .com, .org, .net, .whatever part of the DNS). Emphasis mine:
In 2008, ICANN announced a program to expand the number of generic TLDs (think .com, .org, .edu), developed through its bottom-up, multi-stakeholder process, in which we participate. Given this expansion process, we decided to submit applications for new TLDs, which generally fall into four categories:
- Our trademarks, like .google
- Domains related to our core business, like .docs
- Domains that will improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified
- Domains we think have interesting and creative potential, such as .lol
…no, you’re not seeing things, Google has applied to run the .LOL top-level domain.
Hey, Google – I’d like to register josh.lol; will you take payment in cheezburgers?