EXT. STREET SCENE – DAY
Soundtrack: Some bleepy ambient junk that sounds like the “I’m a Mac/I’m a PC” soundtrack.
A generic “Main Street” shopping strip, with camera looking along the sidewalk and people walking toward the camera. As each person walks past the camera, they lift their iPhone to one ear and say a single word or short phrase, then look down at the iPhone screen and smile. No street scene noise at first.
V.O.: With the new Google Mobile App for iPhone, you can search the web – just by using your voice.
Fade up street scene noise as the following people walk past. Each person lifts their iPhone, says the search term, then looks at the iPhone screen as they walk out of shot.
GRANDMOTHERLY LADY: Halo 3.
STONER DUDE: Doritos – near here.
BLONDE SORORITY GIRL: The answer to life, the universe and everything.
OLD MAN WITH ZIMMER FRAME [SHOUTING]: Hearing aids!
FUDDY-DUDDY OLD WOMAN WITH THIN LIPS AND DISAPPROVING GLARE: Adult novelty stores.
MEATHEAD JOCK WEARING FOOTBALL JERSEY: Quantum error correction.
STRAIGHT-LACED GUY IN EXPENSIVE SUIT [Whispering]: Hanson.
We pan around to follow STRAIGHT-LACED GUY IN EXPENSIVE SUIT, who walks straight into a lamppost and falls backward out of shot. Tilt down to STRAIGHT-LACED GUY IN EXPENSIVE SUIT lying on the pavement looking dazed.
STRAIGHT-LACED GUY IN EXPENSIVE SUIT: (pause) … Optometrist… near here.
Fade out street noise, superimpose ad copy.
Update: To whom it may concern at Google. If you want to use this pitch, my consultancy fee is ten million US dollars – or a nice drawing of a spider.